Step inside Azeroth Homes: World of Warcraft's virtual property comes to life in London

(Image credit: Llewelyn-Bowen x WoW)

If you’ve ever dreamed of owning a home in World of Warcraft, now’s your chance... sort of. Azeroth Homes: Sales + Lettings, the game’s first-ever estate agent, opens its doors in London’s East End this weekend for two days only, bringing Blizzard’s fantasy housing system to life in the real world.

From Friday, 30th of January to Saturday, 31st of January, visitors can wander through a pop-up estate agent on Bethnal Green Road that looks ordinary from the outside but is brimming with Azerothian charm once you step inside.

The immersive space invites fans to explore beautifully designed in-game homes, take part in guided tours, and try their hand at creating their own Player Housing at dedicated PC stations.

Celebrity interior designer Laurence Llewelyn-Bowen stars in the launch campaign video, celebrating the joy of personalising a home, whether in Azeroth or in the real world.

A post shared by Laurence Llewelyn-Bowen (@llewelynbowen)
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Guests can also meet the developers behind the Player Housing system, chat with popular World of Warcraft streamers, and explore themed spaces where virtual property comes to life with all the details you’d expect from your favourite fantasy universe.

This isn’t just a gaming event, it’s a playful commentary on Britain’s obsession with property. As of December 2025, Rightmove remains one of the UK’s top 25 most-visited websites, showing that the nation’s fascination with houses isn’t slowing down anytime soon. Azeroth Homes taps into that cultural love of homeownership while adding a distinctly magical, fantasy twist.

Whether you’re a longtime adventurer, a lapsed hero, or simply curious about the crossover between gaming, design, and property, Azeroth Homes promises a weekend of quirky, immersive fun. The pop-up is open from 10am to 6pm on both Friday 30 and Saturday 31 January 2026 at 133 Bethnal Green Road, London, E2 7DG, and admission is free.

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Morgan got his start in writing by talking about his passion for gaming. He worked for sites like VideoGamer and GGRecon, knocking out guides, writing news, and conducting interviews before a brief stint as RealSport101's Managing Editor. He then went on to freelance for Radio Times before joining Shortlist as a staff writer. Morgan is still passionate about gaming and keeping up with the latest trends, but he also loves exploring his other interests, including grimy bars, soppy films, and wavey garms. All of which will undoubtedly come up at some point over a pint.

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