There was a time, not too long ago, when McDonald’s was your one-stop shop for a burger.
But that was before Byron and all of its beefy mates barged into town and transformed us all into (value) card-carrying bun buffs. Before brioche, chilli jam and the very concept of gluten. A more innocent time where, if the server asked you how you’d like your burger cooked, you'd genuinely worry about their mental capacity.
In comparison to Byron, Honest Burger and the like, the Big Mac has become small-time - and McDonald’s knows it.
But they’re not going to go down without a fight.
The US fast food giants are experimenting with using fresh beef for their burgers in Texas stores, in a bid to take a bite out of the gourmet market.
McDonald’s beef patties have always been frozen because they’re cheaper and easier to prepare. And while they’re all 100% beef, they undoubtedly pale in comparison to the meaty patties provided by their rivals.
Naturally, Twitter has a lot to say about the news – and the far majority of the people are pretty damn skeptical…
@barstoolsports I don't trust them to handle fresh meat. Stick with frozen please.— Daniel Mateus (@danmateus) May 13, 2016
@barstoolsports i don't want them to have fresh beef, it's like giving a kid an expensive new toy, you can't trust them.— S. C. (@Shane_Corey) May 13, 2016
Stop the presses, Hell has frozen over - #McDonald's is testing fresh beef in its burgers - what's next? they will taste like a burger?— Kent McHollington (@NFLMcHollington) May 14, 2016
@FortuneMagazine no way. Frozen may not be ideal but I don't want everyone's hands on my fresh meat. At least the burgers have some inspecti— Vesta (@west_romaine) May 12, 2016
mcdonalds is now using fresh beef in their burgers. hey mcdonalds, wtf were we eating before— Gian Pettus (@gian_pettus) 13 May 2016