Jump to Main ContentJump to Primary Navigation
Top

Worst Music Video Product Placements

hero2.jpg
hero1.jpg
hero3.jpg
hero4.jpg
hero5.jpg

No-one buys records any more, the recession is biting, so people aren't going to as many gigs - these are tough times to be a mega pop star. But expectations have never been higher: if we don't see a music video with the production values of a Hollywood epic, then we're going to complain, so how are they supposed to provide one?

Step forward the murky world of product placement; while most have managed to put subtle, appropriate references in where necessary - to up the budget a bit - these have just gone the whole hog, shoehorned in a load of products and paraded their naked capitalism in front of our faces.

Here are the 11 most crass examples of product placement in music videos.

____________________________________

Avril Lavigne - Rock N Roll



What's the most un-rock 'n' roll thing ever? Opening your video with the phrase "oh, my new Sony phone is ringing!" Clearly, Avril was trying to go for the 'make-it-so-blatant-that-it's-ridiculous' angle, but to us...it's just ridiculous.

____________________________________

Jennifer Lopez - Live It Up feat. Pitbull



This one, arguably the pinnacle of bad-taste product placement vids, includes plugs for: Swarovski, Nokia, Ice Watches and Beluga vodka. You're still just Jenny from the block though, right? Used to have a little, now you have a lot..of free gifts from corporate machines.

____________________________________

Britney Spears - Hold It Against Me



Apparently Britney received $500,000 for the products she endorsed in this video (we can spot Plenty of Fish, Make Up Forever eye shadow and Sony...lots of Sony...everything Sony produce). Poor lamb though, she probably needs it after her stellar fifteen year career, million-selling records and sell-out tours. She must be practically on the breadline, so it's understandable.

____________________________________

Lady Gaga - Telephone feat. Beyonce



The daddy of product placement epics, this had just about everything in it: heartbeats earphones, Virgin mobile, Diet Coke (hard to miss that one), HP, Plenty of Fish (again), Chevrolet, Polaroid, Wonderbread and Miracle Whip. No wonder it was so long, it must have been tough fitting a story arc around that many products.

____________________________________

Ke$ha - We R Who We R



There's a reason for that dollar sign in her name. Jack Daniels (given airtime in Tik Tok of course), Casio and Plenty of Fish (but of course!). Just what is it with all these popstars - why are they all so unlucky in love? Poor souls.

____________________________________

The Saturdays - Missing You



One of the most beautifully gratuitous examples of product airtime on this list, at 0:24 a full-screen close up of an Ice Watch gets a full, lingering, two-second shot of action. Just watch it. A-ha.

____________________________________

Diddy/Chester French/Clinton Sparks - Cîroc Star



Less a music video than a full-scale advert for some brand of vodka (we forget the name). This song actually contains the lyric "From the back of the cop car to a Cîroc star, the world's best premium vodka." We repeat, that was an actual lyric.

____________________________________

Autograph - Turn Up The Radio



Just to prove that product placement isn't a new thing, here's a fantastic clip from 80s hair-metallers Autograph. And, given their name, it was wholly appropriate that they were plugging a Papermate retractable pencil throughout. Don't laugh, those things were futuristic in the 80s.

____________________________________

Lune - Leave The World Behind feat Swedish House Mafia



Again, this is not really a video, more a full scale four-minute Volvo commercial. At least they're all Swedish, they're just bigging up one of their home country's products. They should have stuck some IKEA furniture in the boot while they were at it.

____________________________________

Miley Cyrus - We Can't Stop



Three seconds in and the Beats Pill gets a thorough plugging. We can't stop taking money from big brands, eh?

____________________________________

Britney Spears - Work Bitch



And last, but not least, comes our old friend Britney again with the disappointing-musically, but very-rewarding-financially Work Bitch video. Seen within are Britney's very own Fantasy Twist perfume, Planet Hollywood, the Beats Pill (again), Maserati, Bugatti and Lamborghini. It's a genuine shame that the director didn't get confused and put some Lambrini in instead.

____________________________________

Related

hero_coolestalbums.jpg

The 50 Coolest Albums ever

1-velvet.jpg

50 Coolest Album Covers

saints.jpg

Worst Musical Comebacks

youtube1.jpg

YouTube's top 10 videos of 2013

minimal-music-posters.jpg

Minimal music poster quiz

control.jpg

10 Best Music Biopics

Comments

More

16 things you (probably) didn't know about Appetite for Destruction

Fascinating facts about the Guns N' Roses classic

05 Dec 2016

The Smiths to release first 'new' single in 21 years

Indie fans rejoice

by Dave Fawbert
01 Dec 2016

JME on Drake, dealing with fans and Donald Trump

"Drake, Skepta and JME might have a hit out, with no beat, that’s just a capella"

by Louise Donovan
01 Dec 2016

How to get noticed according to Kaiser Chiefs

A lesson in defying expectations & keeping things fresh by the Leeds indie rockers

28 Nov 2016

An ode to Popworld: the show which delighted in being badly behaved

Remembering Amstell and Oliver's era of genius

by Dave Fawbert
28 Nov 2016

In defence of Joe Corré's £5m punk burning

Why the great bonfire was actually a great thing to do

by Dave Fawbert
28 Nov 2016

Liam Gallagher has announced the date for his first solo show

Find out when he'll be 'avin it large

by Jamie Carson
28 Nov 2016

How I was finally forced to admit that Bruno Mars is a pop genius

I hated him, now I love him

by Dave Fawbert
24 Nov 2016

Sigma on how to achieve happiness

The drum'n'bass duo share their thoughts on nailing the feel-good formula

by Alex Christian
16 Nov 2016

12 lessons from Leonard Cohen lyrics on the joy and unbearable pain of

To celebrate the great musician's life and career, we take a look back at some of his wisest words

by Tom Fordy
11 Nov 2016