Remember that moment in Willy Wonka and the Chocolate Factory where the doomed children licked the fruit flavoured wallpaper? Of course you do. In fact, if you're anything like us then this moment has been replaying in your head ever since.
While our Google Alert for " fruit flavoured wallpaper" has so far pulled up nothing, we have something else which just about fits the bill.
The new campaign from Fanta boasts the world's first tastable print ad, meaning you can tear a piece of the advert off and place it in your mouth. Sure, you can strictly do that with any ad but this one tastes of oranges.
To quote the ad itself: "Like a burst of sunshine through a cool wisp of wind, it’s sweet and tangy, surprising and juicy. It tickles like a delicious secret that you cannot bear to share." It was created by OgilvyOne in Dubai.
You can see how it works in this video: