Jump to Main ContentJump to Primary Navigation
Top

Pepsi has just invented a fizzy drink for hipsters

pepsi-hipsters.jpg

You know the problem with hipsters? They don’t buy fizzy drinks.

All those matcha lattes, organic wheatgrass shots and avocado smoothies really don’t leave them with a lot of thirst for the humble soda pop – and it’s killing sales of the big name drinks companies.

Enter 1893, the brand new (but suitably heritage-looking) “artisanal cola” from Pepsi. You could be forgiven for seeing it as a desperate and cynical attempt by a gigantic multinational corporation to capitalise on the growing trend for locally-sourced, small-batch products with proven provenance...

But come on, guys, this is cola with real heart – it’s made with kola nut extract, sparkling water and fair trade sugar! Some 39 grams (or 10 cubes) of sugar, sure, but it’s fair trade, which is good for your conscience, at least, if not your coronary health.

Just look at its olde time logo, its pared-back design and even its name – 1893 refers to the year Bradham's Drug Store in North Carolina launched Brad’s Drink, which would eventually become Pepsi-Cola.

If that doesn’t want to make you throw your half-eaten bag of chia seeds into your compost heap then you, sir, are not worthy of the moustache on your upper lip.

Related

coffeegadgets.jpg

The coolest coffee gadgets

2.jpg

Fast Food workers reveal the things you should definitely never order

Costa.png

Costa admits that they don’t give you an extra shot in a large latte

More

Sir Bruce Forsyth has died aged 89

The legendary presenter has died aged 89

by Gary Ogden
18 Aug 2017

The biggest stereotype about men and sex is actually a load of rubbish

We've been wrong this whole time

by Gary Ogden
18 Aug 2017

Discover the words that became cool in the year you were born

Were you born in the year of booty calls or cybersex?

by Emily Reynolds
18 Aug 2017

This German town came up with a genius way of humiliating neo-Nazis

Is this the best possible way to deal with them?

by Alex Finnis
18 Aug 2017

Donald Trump’s lawyer: possibly not racist, definitely not intelligent

Oldest trick in the book

by Tom Victor
17 Aug 2017

The 10 worst cities in the world to live in 2017

To put your first-world problems into perspective

17 Aug 2017

We have some very, very good news about cheese

Cheese lovers, it's our time to shine

by Emily Reynolds
17 Aug 2017

Jurors refuse to work on Martin Shkreli's trial for the best reasons

He is *not* a popular man

by Emily Reynolds
17 Aug 2017

Apparently millennials hate boobs now - but what do we like instead?

These god damn millennials, eh

by Gary Ogden
17 Aug 2017

All the times Donald Trump has failed to condemn far-right extremists

This has gone on for some time

by Tom Victor
16 Aug 2017