If you’re still reeling from the news that Metallica is the face of Brioni’s new tailoring campaign, then you might even have a coronary after you find out that former Black Flag frontman Henry Rollins stars in the new Calvin Klein campaign.
Along with Frank Ocean, Young Thug, Kate Moss and more, the new advertisements aim to tell a personal story from each of the stars, with the “I _____ in #mycalvins” blank space filled in with their choice.
“Through our Fall 2016 global campaign, we push the boundaries of traditional advertising with our content and our cast,” said Melisa Goldie, Chief Marketing Officer, Calvin Klein, Inc. “We are inviting the consumer into our world to experience personal storytelling that no other brand can offer them. Our approach is digital-first, video-led and socially powered, providing our audience with an authentic and intimate experience that they can consume and share.”
