There's Finally A Body-Positive Underwear Ad For Men

There's Finally A Body-Positive Underwear Ad For Men

There's Finally A Body-Positive Underwear Ad For Men

David Beckham.

Cristiano Ronaldo. 

David Gandy.

All lovely chaps. Really nice guys. Great bods, the lot of them - which is why they're all used to promote underwear. 

While advertisers have clocked that women are fed up with being sold pants by toned athletes and airbushed models, seeing new lines advertised by "normal" women that aren't size six Amazons, the male marketing sector is lagging behind.

Dressmanns have assort to redress the balance.

"Half of our population is often forgotten in the ongoing debate," explains the campaign. "We will no longer be seen as a brand just for the perfect man."

Beer belly? Saggy elbows? Lean build? All physical traits that don't change your ability to be a 'man'. 

Good for you Dressmann. Good for you.


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Marc Chacksfield
Content Director

As Content Director of Shortlist, Marc likes nothing more than to compile endless lists of an evening by candlelight. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.