Because why have 12 Carling when you can have one bottle of 'Snake Venom'?
Clocking in at a whopping 67.5%, Brewmeister's latest creation has snatched the crown for Earth's most potent beer from its predecessor, Armageddon, which was but a measly 65%. Pah, wimps.
With bottles available at £50 a pop (which is expensive, but bear in mind a sniff alone may get you tipsy), Snake Venom contains smoked peat malt and both champagne and beer yeast, is said to have a 'pleasant' taste and unsurprisingly carries a warning label recommending only one bottle is consumed in a sitting.
Friday night drinks will never be the same again.