Despite receiving some 15 million downloads in the space of week, toppling the likes of Twitter and Facebook for user engagement, Pokémon GO isn't the most intuitive of app experiences.
Take Martin.
Martin is just a normal guy, a chap keen to understand the zeitgeist of the summer, a man for whom the words 'augmented reality' hold little to know meaning.
This is Martin's story.
An astute question: how does one play Pokémon GO?
To be fair, the instructions were quite vague
His heart was in the right place
He's not faking it - just as well he didn't throw his tablet
In summary
Don't do what Martin did. Read this instead.
-
We’ve finally got a teaser trailer for Stranger Things season 5Are we finally going to get a little normality??
-
From Cigarettes & Alcohol to Cufflinks & Class: How Savile Row’s Richard James gave Oasis a sartorial masterplanWe speak to Design and Brand Director Toby Lamb of the tailors that dressed Oasis and helped define '90s Cool Britannia
