This site contains affiliate links to products. We may receive a commission for purchases made through these links. Learn more

Kraken Rum's new limited-edition ceramic bottle is a pollution fighter

Fight plastic waste with a drink in your hand

Kraken Rum's new limited-edition ceramic bottle is a pollution fighter
Holly Pyne

The issues of single-use plastic and pollution have dominated news agendas in the last few years, but it can be difficult to know what to do about it.

You could probably start with checking out our best reusable water bottles, but now there's an even easier way - buy having a drink.
Kraken Rum’s new 2019 limited edition bottle is decorated with tentacles of the sea monster, as it has again “linked tentacles” with the charity Surfers Against Sewage (SAS).
The idea is that with every ‘Reef Wreckage’ bottle sold, Kraken Rum will donate £1 to help organise beach clean-ups and keep waste out its “deep watery home”.
This is not the first time Kraken Rum has redesigned its bottle, either - this ceramic design is in fact the fifth in the series dedicated to drawing attention to the damage pollution is doing to the ocean.
Last year’s bottle raised enough money to allow SAS to run 225,000 hours of beach clear-ups across the UK, with 75,000 people coming out to help.
The bottle keeps its iconic shape, but this year’s off-white ceramic is meant to represent the colour of the bleached coral reefs, with black speckles that could have been made by The Kraken’s own ink.
However, you can still expect the same great taste - it's a dark Caribbean rum with a secret blend of spices.
If you’re planning on picking up a bottle, it will cost you £34.50 and is best served over ice with ginger beer or cola.
The newly-designed bottle is available to buy from today (Friday 11 October) on Amazon.
  • If you’re a rum drinker, check out our choices for best rum to find a new bottle to try

Most newsletters are rubbish. Ours isn't.

Get exclusive shortlists, celebrity interviews and the best deals on the products you care about, straight to your inbox.

8 best deals of the week: cheap whisky, gin, Fitbits and more...

55% off PlayStation PS4 Controller Shaped Mug

33% off Philips OneBlade Trimmer

55% off Assassin’s Creed Odyssey (PS4)

28% off The Glenlivet Founder's Reserve Single Malt Scotch Whisky

40% off The Little Book of Craft Beer: A guide to over 100 of the world's finest brews

22% off Sipsmith London Dry Gin

33% off KIRK and SWEENEY 12 yrs Rum

30% off Fitbit Versa