
Every story starts somewhere before it takes on its own life, twisting and turning to become its own adventure. Mr Hyde spoke to three of London’s most likeable culinary geniuses to hear the genesis of their stories and what inspired them to become major stars on the UK food scenes.
Get more great Food & Drink content and sign up for Mr Hyde’s weekly email
Pizza Pilgrims co-founder, James Elliot
My trip with my brother through Italy was only supposed to take 10 days. But in a tuk tuk that only reached 18mph, it was more like six weeks. We knew we wanted to come back with better knowledge of the Neapolitan pizza.
Unsurprisingly, we had our epiphany in Naples. It was in Pizzeria Gino Sorbillo, on Via dei Tribunali, when we had our first ever properly authentic pizza. It was such an eye-opener, in the form of a really simple margherita. We went out there thinking pizza is pizza is pizza, but trying it fresh out of the oven, with really fresh mozzarella from five miles down the road, and the perfect San Marzano tomatoes, was the biggest lightbulb moment.
The pizza that we’re most known for is an ’nduja. Back in 2012, this spicy spreadable sausage wasn’t really around in the UK, but in every region we drove through we wanted to find and taste the ingredients that make that particular area famous. We tried it in Calabria, right down in the toe of Italy. We met a ’nduja producer, and tried it in a pizzeria that night with him… and we were blown away. It was amazing. We had to use it. That was something we picked up on that trip, took back to the UK, and have kept on the menu ever since. We sell more ’nduja pizzas now than any other.
Campania is my favorite region of Italy – some of the very best southern Italian produce is from there, from mozzarella to tomatoes and flour. Naples, obviously, is a must hit. Get there, and eat at Concettina ai tre Santi. It’s run by Ciro Oliva, this young guy who’s quite new on the scene and a bit of a punk disruptor. He does really incredible margheritas, but celebrates the region with his other toppings too.
The Dairy head chef, Ben Rand
I went with a few chef friends to San Sebastián for a long weekend. It’s just a Mecca for food – and I’m talking about the bars in the old town, rather than the Michelin restaurants that are scattered around.
Most newsletters are rubbish. Ours isn't.
Get exclusive shortlists, celebrity interviews and the best deals on the products you care about, straight to your inbox.
“Pintxos” is northern Spanish tapas. You go into each place and they’ll be full of food priced individually, and you take what you want. They’re either on bread, or have a skewer through them. You’ll see piles of wild mushrooms and they’ll go back and cook them for you, with an egg on top perhaps. It’s just incredible produce, cooked as simply as possible.
There’s a massive confidence in that, just frying mushrooms and serving them with an egg and that’s it, knowing the produce is good enough for it to be incredible. You’ll be in a bar and see lobsters and turbot and langoustines, beautiful wild mushrooms, next to dark beef with golden fat – practically unheard of in the UK. That’s what makes it so inspirational. And all of this in really quite humble, unfancy bars? There’s no glitz, there’s no glamour, you feel like it’s a real salt-of-the-earth, working man’s hangout for the locals.
It really hammered home the importance of great produce for me, and that there’s nothing wrong with serving it simply. It doesn’t need foams or smears or a load of flowers to hide behind. As long as it’s cut sharply and on a nice clean plate, and it’s done with integrity, there is nothing wrong. That was a culture shift in my mind.
We did take one trip to one of the restaurants of accolade, called Asador Etxebarri. It’s a temple to simplistic food, renowned for its tasting menu. A lot of dishes going through it are small, but then the main course was this absolutely incredible big rib of beef. It was cooked phenomenally, and served with only a green salad from their garden. That just stood out. To finish a clever and dainty tasting menu on a steak and a green salad, it ticked all the boxes that you wanted.
We’ve adjusted our tasting menu slightly for that idea. We finish on a big show-stopping main course at the end now, rather than another small dish. That was a revelation
Smoking Goat head chef, Ali Borer
We went to Soei in Bangkok which was run by this former youth league football coach. All the parents of the kids he was training told him he needed to open up a restaurant, as he kept bringing incredible food to training sessions. We ate crispy mackerel heads there, and cured prawns, and got the idea for the deep-fried egg that’s on our menu. We went in, ordered a load of food and saw that they had these eggs on, deep-fried in pork fat. We ordered a few on a whim – how good could a fried egg really be? I tell you, they were absolutely amazing.
I wanted to order more and more. When we started cooking our menu, we were ending up with a lot of rendered pork fat. The deep-fried egg instantly popped into my mind, as we could use that fat to cook eggs in. They cook so quickly that you’ve got this crispy porky outside, but a runny yolk inside, and a black vinegar, lime juice and chilli dressing with spicy chilli on top alongside coriander.
One of the big ones we went looking for was the tom yum soup. We tried it at a couple of places, but Jay Fai’s was incredible. She’s this 72-year-old street food seller who’s just got a Michelin star. She wears these huge goggles when she’s cooking, because the heat she uses is unbearable. She has four or five house fans blasting air into these charcoal flames, making it even hotter, and the heat would dry her eyes out. That’s where I learned just how ridiculously hot a wok needs to be for things to work properly, and to achieve the intense flavours.
Words: Francis Blagburn
This content was first published in Mr Hyde’s free weekly Food & Drink newsletter. Sign up now for more excellence.
-
This new soap smells of chips. On purpose.
Would you?
-
These are the up-and-coming stars of Euro street food
Expand your foodie horizons into the continent
-
Your guide to the most underrated cuts of meat
It's time to laud some beefy, porky unsung heroes
-
These are the secrets of perfect pizza (according to a top pizza chef)
Frank Pinello of New York's legendary Best Pizza reveals his key considerations
-
Get 20% off these amazing burgers for Mr Hyde's National Burger Day 2018
These specials are among hundreds of burgers with a discount this Thursday
-
Five great snacks that are easy to make when you're drunk (by top London chefs)
Late-night munch created by dudes who should know better
-
Where to buy 'perfect BBQ sausages' according to London's best grill masters
It's BBQ season, don't let your bangers let you down
-
We asked burger experts to design the perfect patty for the apocalypse
May as well die happy - while eating a burg