Jump to Main ContentJump to Primary Navigation

Best Advert of 2010?


After a summer that provided more exhaustion than excitement at the cinema, an unlikely source has provided us with an ad that manages to out-thrill most Hollywood blockbusters this year.

The advert, promoting Middle Eastern telecom provider Batelco, takes us on a journey through variously awe-inspiring scenes, including a train that transforms into a rollercoaster, a skateboarder trialling a dangerous half-pipe and an F1 race through a shopping centre.

Directed by Alex & Steffen, who’ve also been behind ads for Snickers and Xbox, the commercial has been in production for over a year. Coming soon after the Nike World Cup ad, which resulted in a collective jaw-drop back in May, it’s another thrilling example of how epic advertising can be. BT take note.


hofmeister bear b:w.jpg

Retro TV adverts


Time lapse trickery from top snapper



Danny Wallace on a case of mistaken identity at the supermarket

26 Oct 2016

There's an adult-sized version of the toy car we all had

Forget your Ferarris, this is where it's at

by Dave Fawbert
25 Oct 2016

Obama just obliterated Trump On Jimmy Kimmel's 'Mean Tweets'

The bewigged one just got served

by Joe Ellison
25 Oct 2016

Stephen King teased Donald Trump story and Twitter reacted wonderfully

We can't think of many scarier things than this man as President

by Tom Fordy
24 Oct 2016

This American listed everything we Brits do better than our US cousins

Including cheese, sarcasm and knowing which bit of your body to hit a ball with

by Tom Fordy
24 Oct 2016

Scientists claim they've solved the mystery of the Bermuda Triangle

About bloody time

by Tristan Cross
24 Oct 2016

The world's top male escort answered a bunch of insightful questions

Everything you've ever wanted to ask, answered in explicit detail. NSFW

24 Oct 2016

Obama just danced to Hotline Bling with Usher

Still officially the coolest President of all time

24 Oct 2016

Watch this huntsman spider kill a mouse and never sleep again

Of course it happened in Australia

by David Cornish
24 Oct 2016

The new bike lock that will literally makes thieves sick

The SkunkLock sprays a vomit-inducing chemical when cut

by Tom Fordy
21 Oct 2016