These vintage Star Wars toy ads are toe-curlingly brilliant

Posted by
David Cornish

"Each figure sold separately!"

Try saying that with even a hint of gusto. 

Impossible, right? Yet somehow, the actors from these retro TV commercials for Kenner's original Star Wars action figures manage to deliver this 'small print' line with pulse-raising enthusiasm. 

Assembled by the official Star Wars site, the following YouTube clips offer insight into a world of marketing gone by - when mail-order with six-week waits was the Amazon Prime of the day, plastic figurines were as coveted as PlayStations and George Lucas hadn't ruined Star Wars for everyone.


Share this article


David Cornish

Other people read

More from News

More from David Cornish