Being in TV marketing these days must be an exhausting job. Due to everyone’s constantly reducing attention spans, when you should be enjoying some hard-earned downtime between the airing of one season and the next, you’re still having to come up with ‘shareable’ ‘content’ to keep the show in the minds of the TV-watching public.
On the other hand, it’s not exactly like you’re a brain surgeon so perhaps we should limit the sympathy.
Regardless, despite the fact that the third season of hit Netflix show Stranger Things isn’t due to hit our screens until summer 2019, there’s already a teaser promo for it - and it is rather excellent, which is a bit of a shame as it’s got us excited about a show we won’t be able to watch for a whole entire year.
It comes in the guise of a promo for the brand new Starcourt Mall, which is ‘opening next summer’ in Hawkins, Indiana and, by golly, it looks like a tremendous place to hang out, featuring shops like Wicks ‘n Sticks, Sam Goody and The Gap.
Meanwhile, the nation’s favourite ice cream shop Scoops Ahoy has an outlet and none other than Steve Harrington, played by Joe Keery, is working there, earning a crust and learning some responsibility.
It also features our first glimpse of Robin, who is officially described as an “alternative girl” and is played by Maya Thurman-Hawke, looking less than enthused as she poses for the cameras.
Enough talking, get watching:
The mall which serves as the set for Starcourt is, in fact, a still-active shopping mall in Lawrence, Georgia. Last May, the Stranger Things production crew took over parts of the Gwinnett Place Mall, filling up “vacant store fronts in the struggling shopping center,” to “include some retro looks”.
Gwinnett Place Mall has suffered a downturn since the turn of the century, a far cry from the boom years of the 1980s, the period in which Stranger Things is set - and there was even a dead body found in the food court last year.
You never know, it could rebirthed as a tourist attraction for Stranger Things fans in the future. Stranger things have happened etc etc.
Anyway, for everything else we know about Stranger Things Season 3 - click right here.