We've just clocked a new competitor in the battle for your wrist.
LG has shown off its handsome new Android timepiece, the Watch Urbane - a luxury smartwatch that's set to go hand-to-minute-hand with Apple's offering.
The South Korean tech giant is no stranger to smartwatchs, with its G Watch R cramming a range of fitness tracking tricks into its customisable circular face. If the R is aimed at the step-counting fitness fanatics, the Urbane is looking to the court fashion-focused - the plastic case replaced by an all-metal outfit, finished in either gold or silver with a 22mm leather strap.
Squeezed behind the 1.3 inch screen is an impressive 4GB of storage for apps and music, with a 1.2GHz processor keeping things ticking along. While considerably less sporty than LG's previous models, the Urbane retains the heart-rate monitor - presumably to keep a record of your fluctuating pulse on the arrival of the bill.
Details on price and launch date are yet to be announced, with LG set to reveal more at the Mobile World Congress next month. You'll just have to make do with your regular plastic model until then.