You don’t have to like sports to don sporstwear. You don’t have to be able to run 100m in under ten seconds to want to stick on a tracksuit. This is the way it is nowadays, and I’m completely fine with it - mainly because I am far more partial to sitting in a pub than I am to “doing a pole vault”.
Which is why I’m pretty excited about the Levi’s reanimation of their classic sportswear logo, a motif that originally stamped the official Team USA uniforms in the 1984 Olympic Games in LA, California. The American flag-aping emblem coats the new pieces in a nice block of nostalgia - and who doesn’t love a bit of that nowadays? Nobody, that’s who.
Bask in the retro glory of these bits (that sports jacket, ooooof):
The Levi’s sportswear logo collection is available from levi.com now.
