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Black Friday 2019: When is it and where are the best deals? (Updated)

When, where and what to buy on Black Friday 2019 - Updated

Black Friday 2019: When is it and where are the best deals? (Updated)
Holly Pyne

Black Friday 2019 is one of the biggest retail days of the year and it’s getting close to that time of the year again, when your credit card melts thanks to all the bargains to be had.

To some, Black Friday is practically a sport. If that’s you, then you’re probably already preparing so that when the clock strikes midnight, you’re ready to shop for all those Black Friday deals.

UPDATE: Bad news, deal lovers, Black Friday is set to disappear from the UK - that's according to the boss of Next, who believes that the sale blitz before Christmas is killing seasonal sales. Speaking after he announced Next's half-year results, Lord Wolfson noted: "It will become like a midseason sale. It's for clearing stock that you've got a very low chance of selling at full price. What I don't think will happen is retailers will say, 'I'll take my best stock and reduce it."

For the rest of us, Black Friday and Cyber Monday can be pretty overwhelming. Every online store seems to have an offer and it is difficult to know what’s actually a good deal, and what is just a discount on old stock.

That’s where we come in. This page has everything you need to know, from simple things such as the answer to the question: when is Black Friday 2019? to the best places to get major discounts.

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What actually is Black Friday?

Black Friday is one of the biggest shopping days of the year. The phrase Black Friday was first used in the Fifties to refer to people calling in sick the day after Thanksgiving. The day was used by people who wanted to head to the shops to get buying ready for Christmas.

Black Friday also refers to the general chaos that is created on the day, which if you’ve ever watched those viral videos of people fighting over TVs is probably fair enough.

While the event has happened in the US for decades, the UK has only fairly recently embraced the tradition. Though, the manic scenes in shopping centres seem to have been replaced by furiously clicking away at home.

Is Black Friday just one day?

Officially yes, but the buying spree continues way beyond it. While many shops have early Black Friday events, the day officially starts at midnight on November 29 (aka late Thursday night) and lasts for just one day. However, it is then followed by Cyber Monday - where there are exclusive deals online - so some discounts may continue throughout the weekend.

When is Black Friday?

This year, Black Friday will be on Friday, 29 November. Cyber Monday always follows on the first Monday after Thanksgiving, so this year it will be on December 2. This is actually later than normal and, probably on purpose, it is actually now after pay day and not before for many people. Then again, it’s also the first after Brexit (if it happens), so we could all be using money as fuel by then as it may be completely worthless.

Where to find the best Black Friday deals?

Let’s be honest, there will be deals everywhere. You probably won’t be able to click on site with being often some sort of discount. At Shortlist we will be on hand to curate the deals for you - making sure that you only see the deals that are truly bargains. So it is definitely worth bookmarking this page and keeping an eye on the following gift guides throughout the Black Friday period.

Best gifts for bakers: brilliant baking gifts in 2019

Best gifts for gamers 2019: great ideas for all types of gamers

Best gifts for coffee lovers

Best gifts for cat lovers: great ideas for brilliant pet owners

Best gifts for photographers

Best gifts for wine lovers 2019: brilliant ideas for all wine drinkers

Best gifts for cyclists 2019: brilliant gifts for bike enthusiasts

Best gifts for runners 2019: useful gifts for the runner in your life

Best cheap Amazon buys: great Amazon items that won't break the bank

Let’s start with the obvious; Amazon. As one of the largest retailers in the world, Amazon takes events like Black Friday very seriously (you only have to look at Amazon Prime Day to see that). Often some of the best deals are on their own products, so keep an eye on their Echo Dots, Fire TV sticks and Kindles.

It might even be worth signing up to Amazon Prime to get the most out of the day, as having a Prime membership will almost certainly get you extra savings. It’ll cost you £79 a year, or £40 a year if you’re a student. However, there’s an initial 30-day free Amazon trial if you just want to try it out (sounds like a win-win to us).

Currys PC World also had some major discounts on TVs last year so, if yours needs a bit of an update, maybe wait until Black Friday and buy yourself an early Christmas treat. There’s also likely to be some great deals on laptops, phones and cameras.

If you’re actually intending to venture out on Black Friday John Lewis and Next are the shops to make a bee-line for. John Lewis often drops the prices of a range of tech gadgets. It is also likely to be another retailer with some decent deals on TVs, too.

If you need new workwear, Next is the place to be on November 29. It is one of the only UK shops that still has people queuing outside from as early as 6am.

Not only is it great for workwear (for men and women) but it has some brilliant homeware, too. The retailer also now stocks brands such as Adidas, Lipsy and Ivy Park, so you can get more in one place.

How do I know if I have a good Black Friday deal?

That’s where Shortlist comes in. We’ve been busy compiling buying guides so you can check to see if the goods you are buying are worth it.

Black Friday deals: 5 categories to look out for

Black Friday alcohol deals are always a big thing over the period, so our best gin, best whiskey and best rum guides will be essential.

Black Friday tech deals will be myriad, so keep an eye on our best budget laptop, best soundbars and best headphone guides.

Black Friday gaming deal will also be huge, so keep an eye on our best games console, best Xbox One games, best PS4 games and best Nintendo Switch games list.

Black Friday grooming deals will also be something to look out for - so keep an eye on our best beard trimmer, best electric toothbrush and our best hair dryers guide.

Black Friday home deals will also serve up a bunch of bargains and that’s where our best mattress, best food processor and best coffee machine guides come in.

Main image credit: Rawpixel

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