The next time an acquaintance asks you for a brew in Starbucks, leave the car.
Having flung the doors open on their latest London outpost, the Star Reserve bar, situated on Upper St Martin’s Lane near Covent Garden, Starbucks UK now serves beer. Sweet, sweet, craft beer, along with glasses of wine.
What's more, thanks to the company’s ‘mobile ordering service’ - which sees users order their drinks and pay ahead of the visit on the Starbucks app on the iPhone, before smugly waltzing in to claim their new brew - there won’t be any queues either.
To cater to those who don’t use an iPhone, waiters will be using handheld devices and tablets to take orders and bring beverages and a range of food to tables, with cups of coffee costing a whopping £6.
Why so steep? Dubbed a ‘coffee theatre’, the trendy new hangout is aimed squarely at caffeine connoisseurs, offering five special brewing methods, a bit better than the average consumer, thank you very much, with five different brewing systems, including machines such as the Clover which claims to reverse the traditional French press technique via a vacuum. Ooh la la.
As for all those Wi-Fi plundering freelancers and uni students. Expect to hear a stampede of them rushing for the store once word gets out about the 100MB per second Wi-Fi and Powermat wireless charging for devices available.
But as ever, if you don’t have a MacBook they won’t let you in.
Probably.
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