Food & Drink

Aldi's own-brand rum has been crowned best in the world

Posted by
Shortlist Team
Published

And it’s pretty cheap, too 

A few years ago, you’d be forgiven for thinking that the more expensive the booze, the better quality it would be. 

£6.99 bottle of vodka from the corner shop? Probably going to taste like paint stripper, isn’t it. Splashing out £15 on a bottle of gin seemed extravagant, and even then you felt like you were getting something only just about passable.

Well, the times, they are a-changing, my friend. A few weeks ago, Lidl’s £13.49 whisky was named the best in the world. And now fellow discount supermarket Aldi is getting in on the action, too.

Its £16.99 rum has also won an accolade, being named one of the best in the world at the Spirits Business Rum Masters.

It also got a silver medal for another rum, the Old Hopking Spiced Rum, which costs even less at £10.49. 

“We are delighted that our own label rums have excelled once again at an international competition,” said Julie Ashfield, managing director of buying at Aldi UK. “Our UK-based buying team are constantly challenging themselves with new and exciting innovation to add to our range, so seeing new products win awards is a real testament to their hard work.”

 “Rum continues to be a popular product with Aldi shoppers, and in 2018 alone we sold over two million bottles of the spirit. As more shoppers tap into the trend for creating cocktails at home, we’re expecting another great year of sales.” 

The supermarket has also won awards for its gin – so if you want a good night out on the cheap, you could do much, much worse than heading down to Aldi. 

Most newsletters are rubbish. Ours isn't

(Image: Aldi)     

Topics

Share this article

Author

Shortlist Team

Recommended by Shortlist Team

  • Food & Drink

    People are selling cans of this 'Lucky Charms' inspired beer for $100 per can

    Is it worth flying to America to try to get your hands on a can?

    Posted by
    Tom Victor
    Published
  • Entertainment

    Someone’s opened a chain of axe-throwing bars, which obviously feels entirely safe

    Yes, this is real

    Posted by
    Tom Victor
    Published
  • Food & Drink

    Spirits worth spending £50 on

    We asked a booze expert which luxury gin, rum and whisky are most worth your hard-earned cash

    Posted by
    Bobby Palmer
    Published

Other people read

More from Food & Drink

More from Shortlist Team