A fountain pouring free Peroni Nastro Azzuro is landing on London’s South Bank

an AI image of the Peroni fountain on London's southbank

(Image credit: Peroni Nastro Azzurro)

published 4 December 2025

A swimming pool full of Lemonade, a bath full of wine, a fountain full of beer - all dreams we’ve had at some point, and woken up with a hint of disappointment when you realise they won’t actually exist. Now, however, that could be a thing of the past (and not limited to your subconscious) as Peroni Nastro Azzuro is serving up something seriously special: an actual beer fountain.

Not just a fountain, but a wonder tap that turns water into beer - yup, we’re not sure how either (okay, it’s an artistic interpretation designed to create the illusion of water into beer using an innovative dispense system within the structure. But, it’s still pretty darn magical). In true festive spirit, Peroni is bringing a taste of Italy to London’s South Bank - not only a classically stunning Italian feat of engineering and sculpting, but a spot where you can enjoy a complimentary Peroni beer served straight from under the tap - no over-the-shoulder-pennies required.

an image of two people cheers-ing a peroni pint and a peroni bottle in their glasshouse terrace on southbank

The magical fountain - La Fontana Di Peroni - will be popping up at South Bank’s Observation Point on December 10th until 14th, between midday and 8pm. Obviously, you’ll still have to be 18+ to access your free festive tipple - even with Christmas wishes and all.

As well as enjoying a complimentary beer from Peroni, you’ll be able to soak up breathtaking views across London. As much as you might enjoy the whole British tradition of standing outside in the cold whilst sipping a pint, you *can * settle down in the cosy seating area near the fountain. Whether you’re heading for a festive wander through the markets, doing some shopping, or just passing through, join Peroni Nastro Azzuro’s festive cheer - and literally make one of your (slightly weird) dreams come true. Stocks are limited, though, so maybe pop down sooner rather than later.

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Hermione Blandford is the Content Editor for Shortlist’s social media which means you can usually find her scrolling through Instagram and calling it work, or stopping random people in the street and accosting them with a mini mic. She has previously worked in food and drink PR for brands including Johnnie Walker, Tanqueray, Gordon's, The Singleton, Lagavulin and Don Julio which means she is a self confessed expert in spicy margaritas and pints, regularly popping into the pub in the name of research.

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