Jump to Main ContentJump to Primary Navigation
Top

What You Need To Know About Google's New Alphabet

google3.jpg
google2.jpg

Time to relearn your ABCs.

Google has just announced a major restructure, introducing a new parent company called Alphabet and moving some of its major names around in manner that hints at their plans for success (/world domination).

Larry Page, the co-founder of Google, will become the Alphabet CEO, while his fellow co-founder Sergey Brin is to take the role of Alphabet President. It might sound like a learning segment from Sesame Street, but the moves indicate that Google is no longer a company that does "internet stuff and a lot of other things". 

Google

Sergey Brin and Larry Page, launching Google Transit back in 2008

Alphabet is to act as a holding company, which will allow Google to focus on its internet operations: search, YouTube, Chrome, Android, Google Now, Google Photos and Google Maps will now be looked after by the new Google boss, 43-year-old Sundar Pichai.

The experiment X labs (see the alphabet label kicking in?), who've previously worked on Google Glass and self-driving cars, will now become their own entity, continuing their tests of drones and clever vehicles. The Ventures and Capital arm of Google will also be able to expand and do "its own thing" under the new Alphabet structure.

Google Glass

"For Sergey and me this is a very exciting new chapter in the life of Google—the birth of Alphabet," explains Page. "We liked the name Alphabet because it means a collection of letters that represent language, one of humanity's most important innovations, and is the core of how we index with Google search!... I should add that we are not intending for this to be a big consumer brand with related products—the whole point is that Alphabet companies should have independence and develop their own brands."

So Google, the internet company that used to do lots, now just does internet stuff, whilst Alphabet is free to stretch its many letters into many alpha-pies. 

We give it a month before new tax-dodging allegations and political complications start lining up like one, two, three.

Related

vector4.jpg

There's finally a smartwatch with decent battery life

crash.jpg

The Most Insane GTA V Pile-Up You've Ever Seen

gkd7g6qckwoyv1iv8hzy.png

The 20 Most Pointless Inventions To Have Ever Been Invented

wet.jpg

How To Fix A Wet Phone

rexfeatures_655954b.jpg

The UK Has Just Made Your iTunes Illegal

tesla2.jpg

Tesla Has Made A Weird Robot Snake And It's Terrifying

More

Fidget spinners might contain deadly levels of lead

Is your toy slowly poisoning you to death?

by Gary Ogden
02 Jun 2017

We might be about to get smartphones that charge fully in five minutes

An Israeli start-up claims it's going to go into production next year

by Tom Mendelsohn
15 May 2017

5 of the best fidget toys on the market right now

Tackle your knuckle cracking head on

by Matt Tate
10 May 2017

Some Italians have created a phone cover that also makes espresso

No, we don't know why either

by Tom Mendelsohn
08 May 2017

New app will rebalance the London rental market in favour of landlords

Finally, the capital's hard-up property owners will get their due with Rentberry

by Tom Mendelsohn
26 Apr 2017

This knife-toting robot playing stabby hand will make you nervous

I for one welcome our new robot overlords

by Tom Mendelsohn
25 Apr 2017

Now you can turn your iPhone into a retro mac

For the man who has everything

by Tom Mendelsohn
21 Apr 2017

The best turntables of 2017

How the tables have turned

by David Cornish
20 Apr 2017

The Tamagotchi is back

Great news for fans of neglecting responsibilities and watching tiny creatures literally shit themselves to death!

by Emily Reynolds
11 Apr 2017

Self-healing smartphone screens could exist by 2020

Could it be curtains for shady smartphone repair stalls across Britain?

by Tom Mendelsohn
05 Apr 2017