Jump to Main ContentJump to Primary Navigation

Skittles lose their rainbow in celebration of Pride Month, but some think it's offensive


Skittles, known for unnervingly weird adverts and their “Taste the rainbow” tagline, have decided to temporarily ditch all colour from their packaging and sweets in honour of Pride. 

For the month of June, the brand is instead pushing this message: “During Pride, only one rainbow matters. So, we’ve given up ours to show our support.” 

The sweet flavours remain the same, but making them universally monochrome means every bag is a lucky dip.

On the surface, a well-meaning, celebratory marketing campaign, right? It’s definitely received the thumbs up from some people. 

But aside from the fact they now look more like a tablet you’d neck for a headache than vibrantly colourful sweets that, even as a fully-grown man, you can’t help but rapidly devour by the handful until you genuinely feel like you could go for a jog on the ceiling, there have been criticisms of the alternative design.

Why? Because they’ve used white as a symbol for equality, diversity and inclusion. Bit of a tone-deaf own goal as some are concerned. 

According to TIME, parent company Wrigley has said they’ll donate to LGBT charities for every pack sold.



Here's how to make the Flaming Moe from 'The Simpsons'


Skittles respond to Donald Trump Jr's refugee tweet


Wine labels are tricking you into spending more on wine


Sir Bruce Forsyth has died aged 89

The legendary presenter has died aged 89

by Gary Ogden
18 Aug 2017

The biggest stereotype about men and sex is actually a load of rubbish

We've been wrong this whole time

by Gary Ogden
18 Aug 2017

Discover the words that became cool in the year you were born

Were you born in the year of booty calls or cybersex?

by Emily Reynolds
18 Aug 2017

This German town came up with a genius way of humiliating neo-Nazis

Is this the best possible way to deal with them?

by Alex Finnis
18 Aug 2017

Donald Trump’s lawyer: possibly not racist, definitely not intelligent

Oldest trick in the book

by Tom Victor
17 Aug 2017

The 10 worst cities in the world to live in 2017

To put your first-world problems into perspective

17 Aug 2017

We have some very, very good news about cheese

Cheese lovers, it's our time to shine

by Emily Reynolds
17 Aug 2017

Jurors refuse to work on Martin Shkreli's trial for the best reasons

He is *not* a popular man

by Emily Reynolds
17 Aug 2017

Apparently millennials hate boobs now - but what do we like instead?

These god damn millennials, eh

by Gary Ogden
17 Aug 2017

All the times Donald Trump has failed to condemn far-right extremists

This has gone on for some time

by Tom Victor
16 Aug 2017