Jump to Main ContentJump to Primary Navigation
Top

Refreshingly Frank VW Car Adverts

VW4.jpg

Modern car adverts are bewildering.

They usually start with a lifestyle shot - an attractive couple falling out of a glamorous party, or a casually muscular farther picking up beaming children from the perfect school. There's then a drive through idyllic countryside, interspersed with more nonsensical lifestyle shots of people securing business deals and laughing with salads, before the car badge flashes up.

Warm feelings surge and you're certain you want to by an urban four-by-four, despite the fact you live in commuter town with no garage. And the little matter of not having passed your driving test.

Which is why we're delighted to see that South African advertising agency Ogilvy & Mather know how to sell a car without a hint of guff. Their ad series for the Volkswagen Up! (exclamation mark included) deflates the usual hyperbole of car sales with some honest truth. 

We probably still won't buy one though. It's called the 'Up!' for goodness sake.

Up
Up
Up
Up

(Images: Adeevee)

[Via: Design Taxi]

Related

Booze.jpg

Studio Ghibli Animator Makes Stunning Booze Commercial

gervais1.jpg

Ricky Gervais Stars In Hilarious New Netflix Ads

running1990big.jpg

Superb Posters of Classic Trainers

moto2.jpg

Motorola's Hilarious Trolling SmartWatch Ads

Ad.jpg

Best Insurance Ad Of All time?

Foot.jpg

Luis Suarez Risks Further Ire In Adidas ‘Haters’ Ad

Comments

More

We went hunting for ancient gold off the Welsh coast

Hunting for nuggets from the doomed Royal Charter

by Ralph Jones
27 Apr 2017

London Marathon hero has had his entry fee next year covered

Yeah, they can probably call it even now

by Matt Tate
26 Apr 2017

Inside the dark art of (actually decent) sports headline puns

An enduring British pastime - but why?

by Tom Usher
26 Apr 2017

Oh great, now Paul Nuttall's comparing himself to Gandhi

Mate, that's not how it works

by Tom Victor
26 Apr 2017

Jeremy Corbyn would be Prime Minister if only under-40s could vote

But they're 20 points behind overall

by Gary Ogden
26 Apr 2017

Wild boars have joined the war against ISIS

A herd of stampeding pigs reportedly kills three Islamic State militants

by Tom Mendelsohn
26 Apr 2017

United Airlines have now killed a giant rabbit

Could it get any worse?

by Dave Fawbert
26 Apr 2017

Watch S-Town's Tyler Goodson give his first TV interview

“Sometimes I regret ever speaking into that microphone"

by Matt Tate
25 Apr 2017

Wait, is Donald Trump about to start a war over milk?

Armed conflict has been started over less. Maybe

by Tom Victor
25 Apr 2017

This guy in a gorilla suit still hasn’t finished his London Marathon ‘

Just because something hasn't been done doesn't mean you have to do it

by Tom Victor
25 Apr 2017