We've grown tired of having the same old debate every time we go for work drinks (Gordon's vs. Beefeater), so for the past three weeks we've been meticulously sampling every gin we can possibly get our hands on. Yes, productivity has fallen. Yes, page impression and unique visitors are down. And yes, the site has lost a 40% revenue share as a direct result, but look at what we've done! It's the world's ten best gins.
And there's no Bombay Sapphire (although we did try to make a mulled version for Christmas...)