Jump to Main ContentJump to Primary Navigation
Top

The Budweiser show

budtv.jpg

There are certain things you'd let Budweiser handle, with some level of trust. Providing you with slightly below average beer is one of them.

Delivering solid small screen entertainment is not one of them. But over in the US, where it's somehow the second most popular beer, ABC is airing an hour-long show, controlled by Budweiser.

It's a new reality project, called "Bud United presents: The Big Time'', which will feature people competing in competitions, whether they be sports, music of even food-based. As the show will be transmitted on Saturday afternoons, the actual consumption of beer will be limited.

No-one will actually drink on the show but the contestants will finish every episode by toasting each other with Buds. They won't be able to sip though...

It marks the first time an alcohol brand has launched a TV show and we hope it will be the last. Although we would like to see Smirnoff sponsor a taxing game show, where contestants answer difficult questions, while under the influence. Just saying.

(Image: Rex Features)

Related

Musical Chairs.jpg

'Extreme Musical Chairs' TV show planned

bottoms up.jpg

The amazing beer machine

hanson.jpg

Hanson to release beer

Comments

More

Here’s why we’ve had to wait so long for 'Rick and Morty' season three

He revealed all in a lengthy Twitter thread

by Tom Victor
26 Jun 2017

El Chapo - yes, that El Chapo - is suing Netflix

Self-image is important to the former most-wanted man

by Tom Victor
26 Jun 2017

Someone's discovered a £1 million item on 'Antiques Roadshow'

The world's dullest show just got interesting...

by Carl Anka
23 Jun 2017

Making a Murderer's Brendan Dassey moves one step closer to freedom

Will he finally get out?

by Dave Fawbert
23 Jun 2017

Here's your first look at the new zones on 'The Crystal Maze'

It's back on TV this week

by Tom Victor
22 Jun 2017

Does the new 'Game of Thrones' trailer hint at Jon Snow dying again?

It sounds ominous

by Alex Finnis
22 Jun 2017

BBC News screw-up accidentally airs two minutes of silence

No news is good news

by Dave Fawbert
21 Jun 2017

'Sherlock' writers Mark Gatiss and Steven Moffat making 'Dracula' show

This is going to be massive

by Alex Finnis
21 Jun 2017

Friends creator finally responds to that dark Phoebe fan theory

Marta Kauffman has addressed the dark theory that Phoebe is a delusional homeless woman

by Emily Reynolds
20 Jun 2017

How many of these 30 'Big Brother' contestants can you name?

Take a trip down reality TV memory lane

by Gary Ogden
20 Jun 2017