It's something of a tradition in the US for studios to spend obscene amounts of money on pushing their latest films during the Super Bowl and this year has been no different.
Each trying to out-explode the other, the biggest and brashest movies of the summer were summarised in various 30-second spots. Admittedly this isn't a massive problem for blockbusters (robots attack people, aliens attack cowboys etc) and the competitive nature has provided us with some ads worth pausing and gaping at.
Here are five of the best:
(Image: All Star)