If we had to sell ourselves in just one sentence, well, we'd probably struggle to come up with something snappy enough to make you remember us.
That's the problem which faces movie marketers on a daily basis. Aside from creating a visually compelling poster, they also need to attach a tagline that'll stick in the memories of the notoriously forgetful general public.
So we're clapping our real (and digital) hands at these 40 movies which managed to spin some smart words out of thin air and impress us hard-to-impress film buffs.
Let us know if we've missed your favourite at the bottom.