Starting a script is a hard task but finding just the right line to end things on can be just as tough. While your audience may have started watching with a feeling of expectancy and excitement, chances are that come the conclusion, their eyes may be falling deeper into the destructive world of sleep.
Now's the time to fuel their dreams/nightmares with a catchy one-liner.
We've assembled 50 of the best here but would like to hear if you think we've missed any out. Comments are at the bottom.
(Images: All Star, Rex Features)