Once again the Super Bowl, that annual festival of blockbuster TV commercials and music concerts with some obscure US sport played in-between, has come and gone, bringing a wealth of stellar film trailers with it.
Make no mistake, these are frankly the biggest film around - future box office Goliaths to really get excited about.
Here are the 10 finest:
Fast & Furious 7
That’s right, there’s now seven of them. So how do they top the previous films? Having Vin Diesel drive a supercar from the window of one towering skyscraper and into another, naturally.
We finally get to see more of the monster experiment which is set to threaten the shiny new dinosaur attraction: hopefully like the T-rex without the laughably tiny arms.
Old Arnie tussles with young Arnie. Lots of action happens involving motorbikes. Let's just hope Skynet doesn't wipe us out before it comes out in cinemas.
50 Shades Of Grey
Studio execs where clearly thinking about 50 shades of green when they greenlit this much discussed big budget adaptation.
Say what you will about the allure of this fantasy actioner, but it wasn’t even the best ad featuring Jeff Bridges last night.
The least family friendly talking teddy bear is back with even more on-the-edge gags.
It’s despicable how much we’re looking forward to this animated spin-off. It’s also for adults, honest.
Hot Tub Time Machine 2
The gang are back, Cusack-less but nonetheless still able to tinker with the space time continuum via plenty of suds and pop culture references galore.
The Avengers: Age Of Ultron
They’ve not finished avenging yet, nor have they finished bickering. We can expect more fractious fall-outs from the most egotistical and extravagantly suited team of superheroes around as they help level another few major cities once more.