

We know, we know: you’ve scoured our best TV guide but are still on the hunt for an affordable 4K TV. Well, that hunt could be over.
Amazon has got a brilliant deal on a 4K TV at the moment. The Sony Bravia KD43XE8004 was retailing on Amazon for £800 and now you can get it for £459.
We’ve checked around so you don’t have to and this seems to be the best deal on this television at the moment. It did drop to £458 back in February, so this is pretty much the lowest price it’s ever been - so don't go expecting a bigger drop this Amazon Prime Day.
For the price you get a 4K TV with Google Assistant (for all your smart stuff), some decent audio power in the form of Sony’s ClearAudio+, 4K X-Reality PRO technology.
If you fancy the newer model that will set you back £699 - there’s currently £100 off of that also.
43 inches is right on the cusp on the size we’d recommend (bigger is better when it comes to 4K) but if you have a modest-sized living room then this will be ideal.
Most newsletters are rubbish. Ours isn't.
Get exclusive shortlists, celebrity interviews and the best deals on the products you care about, straight to your inbox.

As Content Director of Shortlist, Marc likes nothing more than to compile endless lists of an evening by candlelight. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.