Netflix might finally bring you the feature you've always wanted

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David Cornish

Okay, so they're not blocking all Adam Sandler films from your feed.

Netflix is considering introducing offline viewing to its streaming service, allowing users to download content for a limited period to watch when they haven't got a stable Wi-Fi or data connection. 

Variety reports that Netflix CEO Reed Hastings stated interest in the feature during the company’s recent Q1 2016 earnings call, suggesting that Netflix should "keep an open mind on this".

Hastings comments hint at a major rethink within the streaming giant toward offline features: while other services like Amazon Prime and Google Play allow users to download content for a limited time, Netflix hasn't courted interest in it.

Its chief product officer Neil Hunt previously stated that he didn't think the feature was "a very compelling proposition", believing it added too much complexity to services such as Amazon Prime: "You have to remember that you want to download this thing. It’s not going to be instant, you have to have the right storage on your device, you have to manage it, and I’m just not sure people are actually that compelled to do that."

It's thought that the about-turn from Netflix is owed in part to its expansion into more countries that lack the ever-present data connection of the US: "As we expand around the world, (…) we see an uneven set of networks," said Hastings.

Would you welcome offline viewing features from Netflix? Let us know.


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