Chanel transforms lavender for its new men’s scent

From low-end ingredient to luxury fragrance

Chanel transforms lavender for its new men’s scent

In the Twenties, Coco Chanel ordered miles of a material only previously deemed suitable for labourers. The fabric was jersey and, despite the fashion world scoffing, she created a high-end dress that has become a style icon.

All very well and good, but what place does that story have in a men’s magazine 90 years later? Well, it’s a trick Chanel wants to pull off again, but this time with a male fragrance.

Named ‘Jersey’ in honour of the company’s earlier landmark achievement, the maligned ingredient given a boost is lavender. Treated correctly, cut delicately and distilled with care, Chanel believes the flower could form the basis of a sophisticated scent. And this is the result. Priced at £100 for 75ml and £180 for 200ml, it’s available exclusively from Chanel boutiques, London’s Selfridges and House Of Fraser in Glasgow.

Chanel.com

Danielle de Wolfe

As Shortlist’s Staff Writer, Danielle spends most of her time compiling lists of the best ways to avoid using the Central Line at rush hour.