Look, we get it, designing a football badge is hard.
There are so many out there already that it’s hard to come up with something original, and that’s before you get on to the other requirements.
Has your team got, yknow, a name? Probably need to include that in writing somewhere on the badge.
How about colours? Is there a colour scheme tied to the club? If so, you bet you’ll need that in there somewhere or else face the same sort of backlash that Ronald Koeman – then the manager of famously blue club Everton – got for putting red decorations on his Christmas tree.
Basically, it makes sense to spend time on these things. Credit, then, to Leeds United for spending six months on a consultancy and research process to help design their new badge.
Just a shame it looks like this, really.
A lot of people thought they’d seen the image somewhere before, and that somewhere was, broadly speaking, the exact same place.
After that Leeds badge reveal and there now being a competition called The Nations League, I'm now just waiting for Peter Brackley and Trevor Brooking to be announced as the BBC commentary team for the World Cup, which has now been rebranded as the International Cup.— Joe Baiamonte (@JoeBaia) January 24, 2018
Others thought it looked a bit…y’know…
That new Leeds badge looks like a tattoo the leader of the EDL's Skipton branch got done by some bloke he met in a pub.— #1 China Cup fan (@BenDudley010) January 24, 2018
There were more generous suggestions, of course, but when these are the better ones you know you’re in trouble.
And soon the alternative badge ideas rolled in, as they tend to do in these situations.
Maybe we could get this guy to redesign it, Simpsons-style.
If I'd designed the Leeds badge - it'd be a Gif of Tony Yeboah smashing that volley in off the bar. Soon all kits will be laptops as well so it'll work. Can someone make that for me?— Max Rushden (@maxrushden) January 24, 2018
If we’re being generous, the reaction was mixed. If we’re being accurate, though…
A petition to stop the club using the badge has already gained 17,000 signatures at the time of writing – if you’re keeping count, that’s more than the number consulted over the initial change.
This has all gone rather well, don’t you think?