Jump to Main ContentJump to Primary Navigation
Top

Google's Ace New York Guerrilla Ad Campaign

Google2.jpg
Google3.jpg
Google7.jpg
Google4.jpg
Google8.jpg
See, this is why no one uses Bing (and if you don’t get the joke, it only proves our point further).
 
For Google’s latest ad campaign, the pop culture savvy Internet giant has carried out some ingenious guerrilla marketing across New York City, scattering unique and knowing instillation points at landmarks like Top of the Rock to iconic hangouts like Katz’s Deli.
 
Not even the balls in bowling alleys and cups in coffee shops are exempt from the playfulness, what with each item playing a unique factor in what a person might Google (‘How many holes can a bowling ball have? ‘What’s the history of the cappuccino?’).
 
The campaign (put together by agency 72andSunny, and designed to promote the search engine’s new, overhauled mobile app) is just the latest example of a company at the top of its game.
 
It's surely reason reason to warrant a trip to the Big Apple alone. You know where to search for flights...
 

 

Google
Google
Google
7
Google
Google
Google

Related

books.jpg

The 20 best free books for Kindle

robert-downey-jr-fallon.jpg

Robert Downey Jr Vs Jimmy Fallon In An Intense Staredown

google-glass.jpg

UK's Top five wearable gadgets

hOLO2.jpg

Holographic Singer Performs On Letterman

apple3.jpg

Samsung Spoofs Apple In New Ads

Bluetooth.jpg

The Stunning Gramovox Bluetooth Gramophone

Comments

More

This thought-provoking letter on the Manchester bombing is going viral

"Forty-eight hours ago Salman Abedi tried to kill my daughter"

by Dave Fawbert
26 May 2017

Katie Hopkins has left LBC and the station's hosts are, well, guess

And she's outta there

26 May 2017

Here's a list of the crazy things British people would do for money

Would you sell an organ for £100,000?

by Gary Ogden
26 May 2017

Teacher gives pupil an award for "Most Likely To Be A Terrorist"

100% unbelievable, yet true

by Gary Ogden
26 May 2017

George R. R. Martin looks like hipster Jon Snow int his #TBT photo

Before winter was even cool

by Matt Tate
26 May 2017

Bald men rejoice! Scientists have finally found out why we go bald

Everything we ever dreamed of

by Gary Ogden
26 May 2017

Lack of sleep can literally make your brain eat itself

Sweet dreams everyone

by Dave Fawbert
26 May 2017

Mexican politician roasted for his ridiculous campaign hashtag

WE NEED A HASHTAG, QUICK!

by Gary Ogden
26 May 2017

How to contact the police when you're too scared to speak out loud

Spread the word

by Alex Finnis
26 May 2017

Walkers just found out why you should never, ever trust social media

Gary Lineker's been in some interesting company

by Alex Finnis
26 May 2017