Jump to Main ContentJump to Primary Navigation
Top

Apple's astonishing new iPad Air ad

apple.jpg

Question: how do you give extra gravitas to an Apple advertisement already crammed with swirling cityscapes, storm chasers, mountain climbers and Phillip Glass-like orchestral overtones?

Answer: you re-purpose Robin Williams' speech from desk-toppling drama Dead Poets Society, of course.

Should you think a monologue about poetry is an odd fit for a 21st century tech ad, however, just cast your gaze over Apple’s latest trailer (below), which ramps up the benefits of the latest model to stunning effect by taking in real-world examples of its use in some far-flung locations.

Excited? You should be – and you can get down from that table now.

Related

apple.png

iPad complaints force 'The Apple shop" cider store to change name

iphone hero.jpg

Apple almost called the iPhone a Telepod

apple-hero.jpg

Apple claims world's top brand

Comments

More

What does our love of fighting tell us about ourselves?

Why can't we stop watching people pummel each other?

02 Dec 2016

Widower, 89, offered bar job after "stop me dying from boredom" ad

He feels like he’s “won a thousand bucks on the horses”

by Chris Sayer
02 Dec 2016

You can now hire the services of deadly cyber hackers

Rent an army of infected bots and cause untold online havoc

02 Dec 2016

Everything you need to know about Mad Dog, Trump’s new military chief

"It's quite fun to fight them, you know. It’s a hell of a hoot. It’s fun to shoot some people."

by Emily Badiozzaman
02 Dec 2016

The uprising is coming – robots can now walk over rough terrain

by Chris Sayer
02 Dec 2016

Barack Obama explains why Michelle Obama will never run for President

Will FLOTUS save us?

by Emily Badiozzaman
02 Dec 2016

This guy just blagged tickets to our JME gig in the best way

An inspiring tale of hard work, luck, and grime

by Chris Sayer
01 Dec 2016

The internet is being backed up in Canada to save it from Donald Trump

The president-elect has previously said he like to see the internet "closed up"

by Tom Fordy
01 Dec 2016

These Aussie students just outsmarted Martin Shkreli in the best way

Karma feels real good

by Chris Sayer
01 Dec 2016

The inventor of the Big Mac has died

But he lived to 98, if you need validation for your food choices

by Emily Badiozzaman
01 Dec 2016