Get ready for the ultimate immersive cinematic experience, as the UK's first-ever 4DX cinema has been announced.
The lucky place is Cineworld in Milton Keynes, which will launch on 30th January with a screening of Kingsman: The Secret Service.
4DX - a 3D cinema with the addition of a range of additional 'environmental' effects, including seat motion, air jets, rain wind, 'leg ticklers', 'back pokers', fog and scents - has been available elsewhere in the world since 2009, initially in Seoul, the home of its South Korean creators CJ 4DPLEX and currently boasts 150 auditoriums in 30 countries.
The new Milton Keynes cinema houses 140 seats plus a 5.8m x 10.5m curved screen and will apparently be the "first location among many others to come", according to Cineworld CEO Mooky Greidinger - so hold onto your hats (or seats) for future announcements.
Tickets for Kingsman: The Secret Service go on sale from Thursday 15th January - click here for more information and to book yours.
(Image: Yu Nguyen)
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