The movie poster rules

How to market a movie

The movie poster rules

The majority of contemporary movie posters can be easily categorised as a bit lazy. This might explain our unwavering obsession with the world of fan-made posters.

Travis Pitts has managed to hit a number of nails on a number of heads with his dissections of exactly what modern movie posters recycle on a weekly basis.

He's taken the business apart, genre by genre, and critiqued the clichés that turn up ad nauseum. Take a look at his rules below and then smugly nod to your heart's content:

Danielle de Wolfe

As Shortlist’s Staff Writer, Danielle spends most of her time compiling lists of the best ways to avoid using the Central Line at rush hour.