It's hard not to admire Poundland's refreshing honesty.
Whether you're after multipacks of crisps, kitchen utensils or chipped ornaments of frogs on swings, it's going to cost you £1 an item, simple.
While they might have had a monopoly on the cheaper end of the high street for a good few years, in Staines, Middlesex, a war is brewing. One brave man dared to ask the question that no-one has thought of: what's cheaper than £1? The answer: 98p.
Amarjeet Singh launched the 98p+ store just over the road from a rival Poundland and offers a selection of goods at a slightly cheaper price. But while their basic items are just 98p each, the scoundrels are also offering rugs for up to £150!
Poundland, all is forgiven. The extra 2p an item is worth it.
[via Daily Mail]
(Image: Matt Stewart/INS)