The people demanded it, so Alan gave it to them.
Studio Canal today revealed that the premiere for the hotly-anticipated Alan Partridge movie Alpha Papa, will take place in the salubrious surroundings of Norwich's Anglia Square.
A social media campaign by fans had gathered pace over the weekend, together with some astonishing graffiti supporting the cause being made in Norwich, and it seems Alan has listened to them: there will now be a lunchtime showing on July 24th, before Partridge hotfoots it via helicopter to London for the evening screening in Leicester Square.
Partridge's statement read "you can imagine how hurt and litigious I felt when people said I was planning to debut my movie in London instead of Norwich, or that I'd allowed by head to be turned by the prospect of big city fame. Any suggestion I've hastily cobbled together the lunchtime Norwich screening in response to a local Twitter campaign will be met with the full force of the law."
Of course, Alan is no fan of the big city, having previously mused that "you'll either be mugged or not appreciated. Catch the train to London, stopping at Rejection, Disappointment, Backstabbing Central and Shattered Dreams Parkway."
Alan Partridge: Alpha Papa hits cinemas nationwide August 7
Graffiti images via @HarveyHoff