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Partridge bags second series on Sky Atlantic

Partridge bags second series on Sky Atlantic

Partridge bags second series on Sky Atlantic

Second season negotiations haven't always gone well for Alan Partridge. Case in point:

Thankfully Sky Atlantic have more sense than Tony Hayers and have greenlit a second series of six episodes of Mid-Morning Matters.

The first series started out as online only, 15 minute shows and came courtesy of Foster's lager, before finding it's way onto Sky Atlantic, re-edited into 30 minute bits of brilliance.

It was kicked off on Atlantic by a Partridge one-off called Welcome to the Places of my Life, in which the North Norfolk Digital man took viewers on a tour of his favourite East Anglian locations. It was Sky Atlantic's highest-rating original commission to date.

Naomi Gibney, the acting director of Sky Atlantic, said: "Alan Partridge has been a huge hit for Sky Atlantic, opening our Monday night comedy strand, and I'm delighted we can bring his talents exclusively to Sky customers."

Filming for Mid Morning Matters 2 has begun already and it will air in 2013. Coogan is also working on a movie, due out in the summer of next year. The plot charts what happens when North Norfolk Digital is taken over by a bigger media conglomerate, which changes its name to Shape.

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