New Zealand has made the world's funniest 'Don't text and drive' campaign

published 4 April 2016

There are two options available to governments when it comes to making public awareness campaigns.

You either go hard - along the lines of the Think! road safety ads in the UK that are so hard hitting they make you stop watching TV to call all your family and tell them you love them - or you go funny.

For its latest campaign about the risks of texting while driving (just don't do it), New Zealand's transport agency has taken the latter route. And it's amazing.

Warning: This advert will cause you to sing Lionel Richie's Hello for the remainder of your day

As Content Director of Shortlist, Marc likes nothing more than to compile endless lists of an evening by candlelight. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.