While we might want to lay claim to the humble sandwich, Americans have taken it to a whole new level – just as they did with The Office, sports called football, and people named Chris Evans.
We’re not going to get bogged down into debating what counts as a sandwich – not after what happened last time we tried that – but we do come bearing good news.
Fresh from reports of Slim Chickens opening up a fried chicken restaurant in the UK, we’ve got an update on yet another American import.
Which Wich? Is already a popular American chain, with hundreds of branches across the US, Central America and Gulf States, and London will soon be treated to its first European opening.
The Texas-based chain will open up in London on 28 February, and we expect them to make a fair bit of noise about it before then.
Its first location will be in Central St Giles – near enough to the West End to make it worth a stop, but not too deep into tourist country that it’ll be impossible to get served.
As for what’s on offer, there’s a create-your-own vibe as well as some original creations – much like a couple of other American sandwich chains to have already made it to these shores.
Regular menu items in Which Wich?’s US stores include a superfood sandwich, a gyro (which we now know exactly how to pronounce) and something they call ‘Authentic Philly’ (it’s a cheesesteak, in case you hadn’t guessed).
However, things are going to be a little different menu-wise in the UK, with country-specific options including Chicken Tikka, Banh Mi and Loaded BBQ Pork, as well as a full breakfast menu comprised of muffins and breakfast pots.
There are plenty of options for those who prefer to build a sandwich in their own image, with unfamiliar bread options (including spinach wraps, or the chance to forego bread altogether and wrap your fillings in lettuce) as well as a wealth of veggie or vegan fillings.
Finally, you’ll be spoilt for choice when it comes to cheeses, veggies, dressings and sauces, with a range of dozens of free add-ons to go with your main meat or vegetarian ingredient.
Did we mention shakes? Yeah, they do those too, including an Oreo milkshake. Not bad.
(Main image: Which Wich?)