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It's a dogs life

36 dogs star in new VW advert

It's a dogs life

Using a cast of 36 canine stars to represent each model in the range, the campaign illustrates that ‘There’s a Volkswagen for all of us.’

The ad was shot in a number of locations across the UK and the cast of dogs were looked after by a team of dog wranglers, who (plus vets) were around to tend to the dogs every need.

The dogs which starred in the campaign: Jack Russell Terrier, Patterdale Terrier, Labrador Retriever, Vizsla, Afghan, Golden Retriver, Springer Spaniel, Puli, Bearded Collie, Border Collie, Collie, Old English Sheepdog, Weimaraner, Greyhound, Boxer, Poodle, Pointer, German Shepherd, Bernese Mountain Dog, Saint Bernard, Ridgeback, Great Dane, Neopolitan Mastiff, Dogue de Bordeaux, Chihauhas, Bassett Hound.

Click here to see the features of each car in the range through their doggy counterparts.