ShortList is now ad free and supported by you, the users. When you buy through the links on our site we may earn a commission. Learn more

Burger King break the mould with new Whopper burger advert

Who'd have thought adding mould could sell a burger?

Burger King break the mould with new Whopper burger advert
Danielle de Wolfe
20 February 2020

Most fast-food companies spend hours meticulously preening a burger to within an inch of its life to get that perfectly delectable image. Burger King, however, has taken that sales handbook and thrown it out of the window, for their latest Whopper campaign is anything but mouthwatering.

Usually, teasing the public with a seductive slice of tomato can mean the difference between a best-selling burger and a complete sales flop, however, Burger King has decided to try something new - by using mould to sell a burger.

Entitled 'The Moldy Whopper' campaign - because Burger King is American and naturally they knock out the extra vowels - this ad is a little different.

The campaign sees Dina Washington's 1959 hit "What a Difference A Day Makes" playing seductively in the background as a burger is, well, left to decay.

One part disgusting, one part utterly mesmerising, the campaign aims to show that Burger King's Whopper is free from artificial preservatives and additives.

Boasting the tagline "The beauty of no artificial preservatives," the ad might just be the first to sell a product using masses of mould.

The artificial burger is already available across the US with many diners not realising the switch to a healthier alternative had already taken place.

"We believe that real food tastes better," says Restaurant Brands International Global Chief Marketing Officer Fernando Machado. "That's why we are working hard to remove preservatives, colors and flavors from artificial sources from the food we serve in all countries around the world."

It's certainly not mouthwatering, yet we just can't stop rewatching the decay.

Disney+ 7 day free trial, and our BEST SELLING DEALS

1. Disney+ 7 day free trial
1. Disney+ 7 day free trial
£5.99 p/m after trail
2. Nintendo Switch Console - Neon
2. Nintendo Switch Console - Neon
£279.99
£300.00
3. Nespresso Vertuo Plus Coffee Machine
3. Nespresso Vertuo Plus Coffee Machine
£80.00
£199.99
4. Unlimited Fibre on Plusnet
4. Unlimited Fibre on Plusnet
£22.99
5. Frozen II available to order
5. Frozen II available to order
£9.99
6. Kinetik Wellbeing Thermometer
6. Kinetik Wellbeing Thermometer
£15.99
7. Express Delivery Freezer Protein
7. Express Delivery Freezer Protein
£45.00
8. Sony PS4 500GB Console & Fortnite Neo
8. Sony PS4 500GB Console & Fortnite Neo
£249.99
9. Xbox One X 1TB Console & Forza Horizon 4
9. Xbox One X 1TB Console & Forza Horizon 4
£259.99
10. £100 cashback on TVs with BT Broadband
10. £100 cashback on TVs with BT Broadband
From £199.00