ShortList is now ad free and supported by you, the users. When you buy through the links on our site we may earn a commission. Learn more

A-ha! Coca-Cola's new drink may not launch in UK thanks to Alan Partridge

The power of Partridge is no laughing matter

A-ha! Coca-Cola's new drink may not launch in UK thanks to Alan Partridge
Danielle de Wolfe
20 November 2019

Coca-Cola is one of the largest drinks giants in the world. It’s also a company you’d hope to avoid picking a fight with.

But now, one British man and his inflated sense of self-worth may well have done just that - yes, Alan Partridge (and his posse of superfans) may have thwarted Coca-Cola’s attempt to launch their new drink in the UK.

This is according to the Sun, which is reporting that Coca-Cola's new drink, named AHA, may never get a UK launch, because the name is too similar to Partridge's catchphrase.


Coca-Cola fears the wrath of Alan Partridge fans as they pull UK drink launch

According to The Sun, an insider has stated “It’s unlikely to make its way to the UK. Brits would likely break the internet tweeting Alan Partridge images at the brand.”


After all, what could be more intimidating than a Little Englander with right-wing views, eh?


It’s a name that’s also likely to conjure memories of 80s synth-pop stardom, as the name echoes that of Norwegian ‘Take On Me’ hitmakers A-ha.


Neither Partridge nor A-ha posed an issue in relation to the US launch - primarily because the band and the television presenter never made it big on the other side of the Atlantic.


“All in all, Aha would be a daft name for a drink over here,” the insider is quoted as saying. While a Coca-Cola spokesperson revealed there are currently "no plans" to launch the drink in the UK.


Interestingly, the people behind the look of the cans and branding are Bristol-based Taxi Studio who have actually done a great job on the designs.


Today's Best Deals

1. Disney+ 7 day free trial
1. Disney+ 7 day free trial
£5.99 p/m after trail
2. Star Wars: The Rise of Skywalker
2. Star Wars: The Rise of Skywalker
£14.99 BluRay
3. Star Wars: The Skywalker Saga Complete Box Set [Blu-ray]
3. Star Wars: The Skywalker Saga Complete Box Set [Blu-ray]
£64.99
4. Nintendo Switch Console - Neon
4. Nintendo Switch Console - Neon
£279.99
£300.00
5. Sony PS4 500GB Console & FIFA 20 Bundle
5. Sony PS4 500GB Console & FIFA 20 Bundle
£249.99
6. Apple AirPods with Charging Case
6. Apple AirPods with Charging Case
£139.00
7. Sony PS4 Official DualShock 4 wireless Controller V2
7. Sony PS4 Official DualShock 4 wireless Controller V2
£49.99
8. Mario Kart 8 Deluxe Nintendo Switch Game
8. Mario Kart 8 Deluxe Nintendo Switch Game
£42.99
9. Amazon Fire TV Stick with Alexa Voice Remote
9. Amazon Fire TV Stick with Alexa Voice Remote
£39.95
10. Nintendo Switch Lite Handheld Console
10. Nintendo Switch Lite Handheld Console
£199.99
11. Lay-Z-Spa Cancun 2-4 Person Hot Tub - HOME DELIVERY
11. Lay-Z-Spa Cancun 2-4 Person Hot Tub - HOME DELIVERY
£320.00
12. Animal Crossing: New Horizons Nintendo Switch Game
12. Animal Crossing: New Horizons Nintendo Switch Game
£49.99
13. Argos Home 43cm Kettle Charcoal BBQ
13. Argos Home 43cm Kettle Charcoal BBQ
£25.00
14. Wahl Colour Pro Styler Hair Clipper 9155-2417X
14. Wahl Colour Pro Styler Hair Clipper 9155-2417X
£12.99
15. Argos Home 4 Burner Gas BBQ with Side Burner
15. Argos Home 4 Burner Gas BBQ with Side Burner
£120.00