The latest consoles might only have been sitting under telly boxes for a couple of years, but their replacements are already in the works.
PlayStation has the Neo - a 4K monster that's going to make games look amazing. Xbox has the Scorpio - a 4K monster that's going to make games look amazing. And Nintendo has the NX - and we've got no idea what it's going to do.
At this month's E3 video games conference, Nintendo's Shigeru Miyamoto (the legend behind the likes of Super Mario and Donkey Kong) kept things refreshingly vague when talking to the Associated Press about the new console.
"In terms of NX, there's an idea that we're working on. That's why we can't share anything at this point."
So far, so unhelpful. But a shred of a hint emerged after he refused to pass comment on the new powerhouse consoles named by PlayStation and Xbox: "If it was just a matter of following advancements in technology, things would be coming out a lot quicker." Nintendo isn't just working on a big 4K lump - they've got something very different in the works.
So what sort of 'idea' is Nintendo tinkering with? Here are our thoughts.