Jump to Main ContentJump to Primary Navigation

VIDEO: The Beer You Morally Have to Drink

Norte_Best excuse ever.jpg

If you were asked to compile a list of the great humanitarians in history, some names would instantly spring to mind: Nelson Mandela, Mother Teresa, Jimmy Savile.

But if Norte lager had existed before now, you could have added George Best and Oliver Reed to that esteemed group, because drinking this beer will literally make the world a better place (and not just while you're drinking it).

In a truly innovative campaign, the Argentinian-based brewer converts each bottletop from a Norte beer into a minute of "good deed" time. A team organised by the company then uses this time to perform worthy tasks, such as repairing houses and maintaining local parks.

No more need for excuses to sneak off to the pub, no more guilt about hangovers at work; your country needs you, so get down to the boozer and heal the world. Now if someone could just do the same for kebabs...

Images: Rex



World's Greatest Beer Ad


The greatest beer adverts of all time

the perfect pint.jpg

20 Must Try Beers



A gym in Glasgow is offering 45 minute ‘napercise’ power nap classes

1000 times better than spinning

by Gary Ogden
28 Apr 2017

Turns out people now think Brexit was a mistake

Bit late now eh?

by Tom Victor
28 Apr 2017

This terrifying parasite infects fish and then becomes their tongue

The stuff of nightmares

by Tom Victor
28 Apr 2017

Donald Trump said that he thought being president would be easier

Yeah so did I

by Gary Ogden
28 Apr 2017

If your name is on this list, you’re probably an actual Viking

Does this give you a licence to pillage? Probably

by Gary Ogden
27 Apr 2017

The public voted on how to make toast and got it completely wrong

People cannot be trusted on ANYTHING

by Dave Fawbert
27 Apr 2017

Tom Watson MP on the political motivations of cinema despots

The deputy leader of the Labour Party assesses eight screen tyrants

by Ralph Jones
27 Apr 2017

We went hunting for ancient gold off the Welsh coast

Hunting for nuggets from the doomed Royal Charter

by Ralph Jones
27 Apr 2017

London Marathon hero has had his entry fee next year covered

Yeah, they can probably call it even now

by Matt Tate
26 Apr 2017

Inside the dark art of (actually decent) sports headline puns

An enduring British pastime - but why?

by Tom Usher
26 Apr 2017