Jump to Main ContentJump to Primary Navigation
Top

VIDEO: The Beer You Morally Have to Drink

Beers.jpg
Norte_Best excuse ever.jpg

If you were asked to compile a list of the great humanitarians in history, some names would instantly spring to mind: Nelson Mandela, Mother Teresa, Jimmy Savile.

But if Norte lager had existed before now, you could have added George Best and Oliver Reed to that esteemed group, because drinking this beer will literally make the world a better place (and not just while you're drinking it).

In a truly innovative campaign, the Argentinian-based brewer converts each bottletop from a Norte beer into a minute of "good deed" time. A team organised by the company then uses this time to perform worthy tasks, such as repairing houses and maintaining local parks.

No more need for excuses to sneak off to the pub, no more guilt about hangovers at work; your country needs you, so get down to the boozer and heal the world. Now if someone could just do the same for kebabs...

Images: Rex

Related

beer3.png

World's Greatest Beer Ad

beer2.png

The greatest beer adverts of all time

the perfect pint.jpg

20 Must Try Beers

More

Sylvanian Families with dark, twisted captions is hilarious

Prepare to have your childhood ruined

by Dave Fawbert
23 Aug 2017

If you use these 27 words it proves you're definitely not posh

But there's also 27 words that prove you are...

by Tom Victor
23 Aug 2017

German supermarket find genius way to make point about racism

They really hammered home the message

by Tom Victor
23 Aug 2017

Man ghosts girlfriend of three years, now she's his boss

Revenge is going to be so sweet...

by Gary Ogden
23 Aug 2017

The traditional stag do is dying, and guess whose fault it is...

What's the point of a stag do without far too much booze?

by Dave Fawbert
23 Aug 2017

Stormzy calls out Met Police for bizarre Notting Hill Carnival tweet

Once again, he is spot on

by Dave Fawbert
22 Aug 2017

A story saying Big Ben will be renamed for Muslims has upset idiots

Winding up racists - never not funny

by Dave Fawbert
21 Aug 2017

13 facts about cheating all couples need to know

Number one fact: Don't do it

by Gary Ogden
21 Aug 2017

Londoners have revealed their favourite and most-hated Tube lines

Which is your favourite line?

by Dave Fawbert
21 Aug 2017

The 10 most liveable cities in the world have been named

Did your home make the cut?

by Tom Victor
21 Aug 2017