Jump to Main ContentJump to Primary Navigation
Top

VIDEO: The Beer You Morally Have to Drink

Beers.jpg
Norte_Best excuse ever.jpg

If you were asked to compile a list of the great humanitarians in history, some names would instantly spring to mind: Nelson Mandela, Mother Teresa, Jimmy Savile.

But if Norte lager had existed before now, you could have added George Best and Oliver Reed to that esteemed group, because drinking this beer will literally make the world a better place (and not just while you're drinking it).

In a truly innovative campaign, the Argentinian-based brewer converts each bottletop from a Norte beer into a minute of "good deed" time. A team organised by the company then uses this time to perform worthy tasks, such as repairing houses and maintaining local parks.

No more need for excuses to sneak off to the pub, no more guilt about hangovers at work; your country needs you, so get down to the boozer and heal the world. Now if someone could just do the same for kebabs...

Images: Rex

Related

beer3.png

World's Greatest Beer Ad

beer2.png

The greatest beer adverts of all time

the perfect pint.jpg

20 Must Try Beers

Comments

More

The Daily Mash and the BBC are teaming up for a new satire show

It'll be helmed by the up-and-coming stand-up Nish Kumar

by Tom Mendelsohn
24 Mar 2017

They've invented a new type of humblebrag and it's just as bad as the

You definitely know one of these people

by Tom Mendelsohn
24 Mar 2017

A real-life Jurassic Park is coming to the UK this summer

Get ready to be scared shitless

by Matt Tate
24 Mar 2017

The Daily Mail have finally lost the plot with their latest front page

We should ban Google apparently

by Dave Fawbert
24 Mar 2017

Charlton Athletic unveil touching tribute to PC Keith Palmer

Police officer killed in London attack was a keen football fan

by Dave Fawbert
23 Mar 2017

This retired racehorse has absolutely zero chill

"Woah Shamrock"

by Matt Tate
22 Mar 2017

This Monopoly board show how much it actually costs to live in London

Oh well, renting forever

by Gary Ogden
22 Mar 2017

This 'new catnip' will get your cat off its tits

Thanks science

by Emily Reynolds
22 Mar 2017

Everyone is mad about Mary Berry's pie

No soggy bottoms here

by Emily Reynolds
22 Mar 2017

Spare a thought for the Cadbury social media manager

Guess what? The internet is wrong again

by Emily Reynolds
22 Mar 2017