Whoever designed this poster: take the rest of the day off, have a payrise and we'll see you on Monday morning in your new job as king of marketing.
Take a look at the image below: notice anything out of the ordinary?
Nope. Four and five stars across the board, right?
Look again, right in the middle of the poster. At the Guardian score.
Yes, that's the Guardian's two-star Legend review, beautifully nestled between the ears of two Tom Hardys. And you thought those extra two stars were hiding behind their heads right?
Now that's how to turn a negative into a positive. Well done everyone, well done.