Jump to Main ContentJump to Primary Navigation

Budweiser wants to change its name to something ridiculous


Budweiser has been at the heart of US beer drinking since 1876, but did you know that it was part-founded by a German?

Mr Adolphus Busch settled in St. Louis, Missouri back in 1857, establishing the Anheuser-Busch Company with his father-in-law, and together they launched Budweiser, a revolutionary light lager, inspired by the brewing techniques of České Budějovice in the Czech Republic - a place also known as Budweis.

In subsequent years, however, the beer has become synonymous with all things starry and striped, surviving the Prohibition era and flourishing towards the end of the Twentieth Century, before being taken in European hands in 2008, when it merged with InBev, a company headquarted in Belgium.

However, clearly it's missing its old stomping ground, if the latest plans are to be believed.

Budweiser is apparently planning to - at least temporarily - rename itself, simply: 'America'.

According to a filing with the Alcohol and Tobacco Tax and Trade Bureau, it has sought approval for new labels, which also include phrases such as "E Pluribus Unum" (the motto of the United States), "from the redwood forest to the Gulf stream waters this land was made for you and me," and "indivisible since 1776." It has since confirmed that the new labels will be present from 23 May through to election season in November.

In a recent interview, Anheuser-Busch InBev US Marketing VP Jorn Socquet hinted that the brand would utilise the forthcoming Olympics and Copa America football tournament - being held in the US - in their plans. He said, "You have this wave of patriotism that is going to go up and down throughout the summertime. And we found with Budweiser such a beautiful angle to play on that sentiment." 

If this isn't the official music for the marketing campaign, then we'll be sorely disappointed.



11 tricks, tips and hacks that’ll make you a BBQ legend this summer


The 20 best dark craft beers for dark nights

Helvetic Vipers vs Balber Mammuts at 2015 Woz Cup, Germany.jpg

20 sophisticated stag dos


Sir Bruce Forsyth has died aged 89

The legendary presenter has died aged 89

by Gary Ogden
18 Aug 2017

The biggest stereotype about men and sex is actually a load of rubbish

We've been wrong this whole time

by Gary Ogden
18 Aug 2017

Discover the words that became cool in the year you were born

Were you born in the year of booty calls or cybersex?

by Emily Reynolds
18 Aug 2017

This German town came up with a genius way of humiliating neo-Nazis

Is this the best possible way to deal with them?

by Alex Finnis
18 Aug 2017

Donald Trump’s lawyer: possibly not racist, definitely not intelligent

Oldest trick in the book

by Tom Victor
17 Aug 2017

The 10 worst cities in the world to live in 2017

To put your first-world problems into perspective

17 Aug 2017

We have some very, very good news about cheese

Cheese lovers, it's our time to shine

by Emily Reynolds
17 Aug 2017

Jurors refuse to work on Martin Shkreli's trial for the best reasons

He is *not* a popular man

by Emily Reynolds
17 Aug 2017

Apparently millennials hate boobs now - but what do we like instead?

These god damn millennials, eh

by Gary Ogden
17 Aug 2017

All the times Donald Trump has failed to condemn far-right extremists

This has gone on for some time

by Tom Victor
16 Aug 2017