What I have learned, is that if you are a big brand and you need to somehow ingratiate yourself with the British public, then don’t bother focusing on important things like the quality of your product, just make sure you’re wicked at banter on the internet. Make sure you know what a meme is, and then fucking just tweet it or something – everyone loves you now.
Southern Rail scored a try the other week with their suspicious “work experience kid” doing some online banter, and everyone briefly forgot that their service is terrible. “Yeah but that boy told me what his favourite sandwich was! I forgive them!”
Now it’s Aldi and Lidl’s turn (not that they needed to get me on side – big fan of both already) to have a go at being a laugh on the internet. And depending on how well you are able to suffer gif reactions and memes, you may or may not find the whole thing utterly hilarious.
Either way, here it is. Firstly, the tweet that started the corporate banter, or brandtner, if you will:
Then, the banter floodgates opened:
It's us. pic.twitter.com/DGdPlpzXDB— Aldi Stores UK (@AldiUK) August 1, 2017
Sorry to break it to you... pic.twitter.com/2wEBraqGuq— Lidl UK (@LidlUK) August 2, 2017
We have no other choice... pic.twitter.com/95bTFLENFI— Lidl UK (@LidlUK) August 3, 2017
You got nothing on us... pic.twitter.com/5DmEFEDNlp— Aldi Stores UK (@AldiUK) August 3, 2017
Are you sure you can handle these moves... pic.twitter.com/JxmtC1lECg— Lidl UK (@LidlUK) August 3, 2017
We invented those moves... pic.twitter.com/TrnEjeel5K— Aldi Stores UK (@AldiUK) August 3, 2017
But oh no! Who's this throwing a spanner in the works? BRACE YOURSELVES!
We're just too real for them. pic.twitter.com/WyO1qc3RlO— Aldi Stores UK (@AldiUK) August 3, 2017
THIS ISN'T JUST BANTER... THIS IS M&S BANTER!
'YoU dON't SeE tHEse kINd oF baNTS fROm M&s' 😉 pic.twitter.com/HPTNdvpJif— M&S (@marksandspencer) August 3, 2017
Phew, I'm pooped. That's enough brand banter for one day. Well done everyone, you can all resume normal service. Lidl, I'm looking at you - make sure your amazing potato salad is fully stocked because I couldn't imagine the screech I'd let out should I ever find the shelf empty.